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☆ 36-year-old founder of $2 billion company: ‘Being a young woman with little experience was like trying to run with boulders on my back'
▼ + stars: | 2024-03-29 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +1 min

Amber Venz Box always knew she wanted to run her own company. But when her marketing business got intensely popular, she was still in her early 20s — and she didn't exactly know what to do. When Box co-founded Dallas-based LTK in 2011, her goal was simple: Develop affiliate marketing tech to monetize her fashion blog. Today, LTK is a $2 billion company that connects influencers and bloggers with retail brands and their advertising dollars, but it didn't exactly go smoothly at first. "Being a young woman with little experience was like trying to run with boulders on my back, honestly," Box, 36, tells CNBC Make It.

Persons: Amber Venz, —, — Baxter, She'd Organizations: Dallas, CNBC

☆ 36-year-old launched a business to help her 'move out of my dad's house'—now it's worth $2 billion
▼ + stars: | 2024-03-27 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +3 min

Amber Venz Box launched RewardStyle in 2011 with a relatively modest goal: make enough money to move out of her father's house. "I was in my early 20s, living at home, still eating my dad's cereal," Box, now 36, tells CNBC Make It. Box's Dallas-based marketing company, now called LTK, helped pioneer the modern creator economy, connecting influencers and bloggers with retail brands' advertising dollars. It was most recently valued at $2 billion, after a 2021 investment from Japanese investment holding company SoftBank. "We found a defunct business in Fort Worth and drove over in Suburbans and trucks, and loaded up some chairs and some desks," says Box.

Persons: Amber Venz, Box's, Baxter, they're, RewardStyle, LTK, — Organizations: CNBC Locations: Box's Dallas, influencers, Fort Worth, Suburbans

☆ 36-year-old's 'aha moment' helped launch the creator economy—and turned her blog into a $2 billion company
▼ + stars: | 2024-03-13 | by ( Tom Huddleston Jr. | ) www.cnbc.com time to read: +7 min

Once she started making money, she realized she could sell the technology to other bloggers, who could benefit similarly. Since launching, LTK has helped online creators earn at least $2.7 billion in payouts from retailers, according to the company. CNBC Make It: Can you describe the process of turning your fashion blog into an online business? That's going to just be this huge hole and pit in my life." I basically asked them to pay me a commission for the online sales that I was driving, and that's when the business really took off.

Persons: Amber Venz, She's, She'd, she'd, Baxter, they're, LTK, didn't, Porter, it's, It's, — Organizations: CNBC, Dallas Morning, aha Locations: Dallas

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ 13 innovative AI tools that are changing content creators' work processes, from ideation to production to editing
▼ + stars: | 2024-01-30 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Following ChatGPT's launch in late 2022, several new AI tools have emerged for creators to use. Many tools use generative AI to create more dynamic images, transcribe text, and edit videos. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Since then, hundreds of AI tools have popped up, helping with anything from writing cover letters during job searches to translating text into different languages. "With the increasing number of AI startups, creators have numerous ways to speed up their processes and workflow.

Persons: —, ChatGPT, Nick Chen, Amber Venz, Chen, Lia Haberman, Lindsey Gamble Organizations: Service, UCLA

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ Why influencer commerce company LTK is hiring in spite of a tech downturn and what it's looking for in job candidates
▼ + stars: | 2023-01-09 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

LTKIn 2022, the Dallas-based company had already grown its staff by 60% in less than a year, Venz Box said. "I want to hear what their boss said," Venz Box added. "I want to hear what their boss said," Venz Box added. "It's actually sometimes very useful that they are not from this space," Venz Box said. LTK employees do have a referral bonus, Venz Box added.

☆ Influencer commerce company LTK is hiring to fill 150 roles in 2023. Here's what it looks for in job candidates.
▼ + stars: | 2023-01-06 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +2 min

LTK, a social-commerce company for influencers and brands, is hiring in spite of economic headwinds. The company's founder and president revealed what it takes to get a job at LTK in 2023. The influencer shopping and affiliate marketing company will try and fill more than 150 roles primarily across engineering, product development, and data insights, according to LTK cofounder and president Amber Venz Box. Two of those hires included C-suite executives, including a new chief technology officer and LTK's first chief people officer. Here are 5 takeaways about LTK's hiring process, according to the company's cofounder and president:

☆ Creator economy insiders share the 5 trends that could change the industry in 2023, from a flood of Gen X and millennial creators to a startup reckoning
▼ + stars: | 2022-12-21 | by ( Amanda Perelli | Sydney Bradley | Marta Biino | ) www.businessinsider.com time to read: +10 min

Insider asked creator economy industry professionals to share their predictions for 2023. We spoke with investors, influencer marketers, and industry experts, who shared their best predictions for the creator economy in 2023. Live shopping could finally have its moment in the USIndustry insiders may have been premature in declaring 2022 the year of social and live shopping. Some creator economy startups might close their doorsThis past year, layoffs have been rampant in the creator economy, as companies like Patreon and Jellysmack reacted to the economic slowdown by letting employees go. "Venture capitalists think this isn't the time to be betting on the creator economy, so the next nine months will be really tough."

☆ The 10 people transforming shopping - from influencer Wisdom Kaye, to fashion designer Tracy Reese
▼ + stars: | 2022-11-19 | by ( Business Insider | ) www.businessinsider.com time to read: 1 min

Amber Venz Box, President and Cofounder of LTKCourtesy of Amber Venz BoxAmber Venz Box, president and cofounder of LTK, has worked in every corner of the fashion world, including as a personal shopper, fashion blogger, and public-relations specialist. LTK is an app with a large network of influencers and brands to help people discover fashion, fitness, home decor, and beauty products. When LTK creators post about those brands across apps like TikTok and Instagram, they get a commission from the sales they generate.

☆ As shoppers flood back into stores, retailers are scrambling to merge e-commerce and in-store experiences
▼ + stars: | 2022-11-15 | by ( Danni Santana | ) www.businessinsider.com time to read: +6 min

Retail entered into a new normal in 2022 — one where shoppers returned to stores in droves. Nike, Walmart, and startups like Tradeblock are developing new ways for consumers to shop. But unlike pre-pandemic times, consumers are now looking at brick-and-mortar as an extension of retailers' online offerings, rather than a siloed part of the business. Some of the most innovative brands like Nike, Walmart, and startups like Tradeblock are developing new ways for consumers to shop in-store and online. Each is unlike the company's previous retail stores.

☆ 9 affiliate-marketing programs that influencers use to earn money from sales
▼ + stars: | 2022-11-11 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Many influencers earn money when their followers buy recommended products through affiliate links. Influencers typically earn between 1% and 20% commissions from these sales, but the exact rate varies by platform and brand. "There's a very low barrier to entry to using affiliate programs," Harms told Insider in an email. Some creators use MagicLinks, an affiliate network that partnered with the text-marketing startup Community to drive sales through texts. There are also brand-specific affiliate programs that are run independently of networks.

To see how much jobs in the creator economy pay, Insider analyzed salary data from 142 work-visa applications filed with the US government and decided on between October 2020 and June 2022. The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. At Cameo, a principal software engineer would make $230,000Steven Galanis, CEO of Cameo. Senior Manager, DevOps : $140,000: $140,000 Statistician: $116,979 to $170,000 (Spotter said it internally calls this position "Data Analyst.") At Teachable, a senior software engineer would make $150,000Teachable is a platform where creators can build and sell online courses and coaching programs.

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☆ 9 top affiliate-marketing platforms that creators are using to earn money in 2022
▼ + stars: | 2022-10-19 | by ( Sydney Bradley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

Many influencers earn money when their followers buy recommended products through affiliate links. "There's a very low barrier to entry to using affiliate programs," Harms told Insider in an email. But LTK isn't the only tool helping creators like Harms earn money from creating content. Some creators use MagicLinks, an affiliate network that partnered with the text-marketing startup Community to drive sales through texts. There are also brand-specific affiliate programs that are run independently of networks.

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